Category Archives: Blog

The first rule I created when building my 3x52x10 program at Prime40 is that everyone must train 3 days a week. And then everything else was created around that. What I notice is people tend to overestimate how fast they think they can achieve results, yet fail to look at the bigger picture. Often, people […]

It seems like a lifetime ago now, but in February of 2020 I gave a talk at a business lunch about the dangers of sitting which I believe is the 2nd biggest elephant in the room in society when it comes to public health. I assumed this is common knowledge. This can be a challenge […]

40 is the new 30, right? Sure, that’s what we tell ourselves, but some days you might wonder if your body got the memo. While your 40’s is a very fulfilling period of your life, the trade-off is that you can’t skim by health-wise like you could in your 20s and 30s: Your metabolism starts […]

I’d like to convince all women over 40 to begin strength training for weight loss/maintenance, and muscle toning. But first, you need to understand what strength means, how it would benefit you and why it is more important than cardio when it comes to body composition. I also want to mention that cardio plays an […]